New work, play destination hosts groundbreaking in Old Fourth Ward
This past week, Lucror Resources, along with partners Motto by Hilton, Sixty West Funds, Hospitality Ventures Management Group (HVMG), and DaVinci Development Collaborative, took its most public-facing step to date, hosting top-tier guests, local business owners, community leaders and friends to a groundbreaking for this mixed-used property.
Set to make its mark on Atlanta in 2021, the thoughtfully designed blend of hotel rooms, offices, and meeting space named after philosopher and poet Ralph Waldo Emerson will be located in the historic Old Fourth Ward in the Boulevard corridor by Edgewood Avenue. A celebration of community, Waldo’s is part of the expansion of a tried and true neighborhood that is filled by spirit, passion, creativity, and rich history.
“We are striving to create a destination where people can congregate, talk, meet, engage – a space that aspires to be reflective of what it means to be a part of the Old Fourth Ward,” said Arun Nijhawan, managing principal of Lucror Resources. “To paraphrase our project’s namesake, it is Waldo’s mission that our actions speak so loudly, that one cannot hear what we are saying.”
The 200,000-square-foot workspace will house one of the first U.S. locations for Hilton’s new lifestyle micro-hotel brand, Motto by
Hilton and Atlanta’s second eco-friendly heavy timber office building. Handpicked for Waldo’s, guests can experience 146 flexible and efficient guest rooms with a local, urban vibe, in addition to the property’s other features of retail destinations and offices that will play to and support the culture of the dynamic community and city of Atlanta.
This innovative property also boasts an underground parking deck, landscaped courtyard, an expansive bar and restaurant, coffee shop, and a “Living Room” area – where work, play, and communing are encouraged.
The six-story office building will feature a mix of exposed wood, natural lighting, and local art. Visitors and locals alike can also take advantage of convenient access to the Atlanta BeltLine’s Eastside Trail, iconic landmarks, and an array of restaurants, bars, coffee shops, and markets.
Additionally, Waldo’s is taking an environmentally sustainable approach sourcing plantation timber, which sequesters CO2 for the life of the office building. Producing concrete and steel is highly carbon-intensive, accounting for nearly 10 percent of global emissions. By contrast, trees capture and store carbon dioxide as they grow – around one ton per cubic meter – making mass timber a much more climate-friendly building material.
In further celebration of the neighborhood, Waldo’s has partnered with Campfire Social to help tell the story of the Old Fourth Ward through the eyes of those who shape it daily. Entitled “Faces of the Fourth,” this multi-media portrait series highlights makers and business owners of the neighborhood.
As an Atlanta staple, the Old Fourth Ward is continually growing and contributes to keeping this city on the map; and it would be nothing without the people that call it home. The series kicks off this week with neighborhood advocate and de facto mayor, Joe Stewardson.
Weekly updates will be posted to www.waldosatl.com and through all of its social media outlets.
Waldo’s will be located at 40 Boulevard NE, Atlanta, GA 30312. For more information about Waldo’s and Motto by Hilton, visit www.waldosatl.com. Stay connected on Facebook at www.facebook.com/waldosatl and Twitter and Instagram at @waldosatl.