Pothole Heroes opens Atlanta office, names Regional Director

 Pothole Heroes, a leader in the asphalt maintenance industry, announced its expansion into the Atlanta metro area, the sixth-largest metro area in the United States. Leading the Atlanta-based team is Reggie Nevels, Regional Director of the Atlanta market.

“With one-quarter of downtown Atlanta comprised of parking lots, there is a great need for asphalt maintenance in the area,” Nevels said. “We plan to add 35 new jobs to the greater Atlanta region.”

A woman-owned business, Pothole Heroes provides sustainable asphalt maintenance to commercial, multi-family, HOAs and municipalities throughout the Southeast and Ohio Tri-state area.

The company chose to expand its operations into Metro Atlanta due to the area’s rapid growth and need to maintain its infrastructure. Metro Atlanta has experienced an 18 percent gain in construction starts over last year’s numbers, gaining about $5.4 billion in new projects breaking ground. Metro Atlanta’s new commercial and multifamily construction this year ranks third across the country so far, according to Urbanize Atlanta.

Nevels comes to Pothole Heroes after owning a storage and organization system solutions company in Central Florida and officer in the US Army, serving as a process engineer and enterprise innovation manager at USAA. He earned his undergraduate degree from the US Military Academy at West Point and his MBA from University of Notre Dame. His leadership experience includes working as an , and

“We are very excited to bring Reggie on board to lead our growth in the Atlanta Metro region,” said Rebecca Neidich, Founder, Pothole Heroes. “His experience as a former business owner and US Army veteran brings efficiency, management, and client relationship skills to the role.”

Additionally, Pothole Heroes is focused on sustainability and environmentally friendly processes. Their eco-friendly methods recycle existing pavement with infrared technology and use custom-built trucks to eliminate the excess unnecessary equipment and streamline the process of asphalt repair to be more efficient and reduce our carbon footprint.

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