HGTV ordered a mid-season renewal of 12 one-hour episodes for Married to Real Estate, starring powerhouse real estate broker and designer Egypt Sherrod and her husband, expert builder Mike Jackson, as they help families buy and renovate their dream homes in Metro Atlanta.
Since its season two premiere on Thursday, Jan. 12, at 9 p.m. ET/PT, the series has averaged a .53 live plus-three day rating among W25-54 and a .57 live plus three-day rating among upscale W25-54, reflecting increases of 66 percent and 78 percent over the prior six weeks.
Attracting more than 10.8 million total viewers across just seven episodes, Married to Real Estate is a top 3 non-news/sports cable program among upscale W25-54 in its Thursday 9-10 p.m. timeslot. In addition, it is a top 5 non-news/sports cable program among P25-54, W25-54 and upscale P25-54. The new season is slated to premiere in early 2024.
HGTV fans also have engaged with Married to Real Estate on the network’s digital and social platforms, with content in support of the new season delivering 1.3 million video views across Facebook, Twitter, Instagram and Tik Tok and nearly 470K page views on HGTV.com.
“From the beginning, we knew Egypt and Mike would be our next big stars,” said Loren Ruch, Head of Content, HGTV. “It’s more than their expertise, passion and authenticity that make them appealing to our audience, it’s also their aspirational relationship, love of community and family life. This combination fueled the double-digit ratings increases for Married to Real Estate this season and helped us attract new viewers.”
New episodes of Married to Real Estate air Thursdays at 9 p.m. ET/PT on HGTV and are available to stream the same day on discovery+. Also on discovery+, fans can binge-watch the series’ first season, as well as Egypt and Mike’s renovation showdown in season three of hit home reno competition series Rock the Block and Egypt’s previous HGTV series.
Fans also are invited to connect at HGTV.com and by following @HGTV and #MarriedtoRealEstate on Facebook, Twitter, Instagram and TikTok. And, fans can follow Egypt (@egyptsherrod) and Mike (@djfadelf) on Instagram.
