Stir, Music Breakr partnered for second annual ‘Collab-o-ween’ Haunted House & Creator Collaborative Experience
After a long year of working with brands about the importance of BIPOC content creator inclusion, Young Guns Ent’s CEO Keith Dorsey and partners produced the 2nd annual Collab-o-ween Festival. This year’s hosts of the collaborative haunted house experience is Atlanta’s very own CollabCrib. The Halloween themed event was held at The Containment House; one the top haunted houses in the US
This year’s event partners included STIR, Monster Energy, Creator Equality, Foreignmade, Music Breakr, RobiiiWorld Studios, Fanbase, and TiffsTreats. Some of Georgia’s top digital content creators from TikTok, Fanbase, Youtube, and Instagram were in attendance. @Jhacari, @Fatsdabarber, @lexi_schwab10, @iamSkylarMarie, and Kahlen Barry (Youtube’s 2021 Creators to Watch) were some of our special purple carpet guests. “I am happy to see BIPOC content creators finally get the amplification they deserve. I only hope to continue helping to maximize that while also spreading positivity and promoting unity” said Head of Communications, Brandy Merriweather. Atlanta’s paparazzi FreddyO mentioned how great it was to watch the attendees organically support each other and collaborate across socials.
In addition to the amazing food, and haunted house experience; there was a stage line up with headliner performances on the Music Breakr stage by Sherwood and the Loud Pack, Andrelle, CollabCrib’s artists Kaelyn Kastle, Tokyo Cam, Tray Bills, KoolAsO’neil, YG’s LittTwins, and Black Ground Records2.0’s artist Autumn Marini. “Collaboween was a great opportunity for influencers to showcase their versatility as artists and showcase their performance skills on the Music Breakr Stage” says Angel A, head of Young Gun Ent. Music. Music Breakr’s regional representative said “We thoroughly enjoyed the production that Keith and his team created. We are looking forward to collaborating on more in the future!”
The fire breather, collaborative moments, and dance competition hosted by ICONIC & sponsored by Stir kept everyone engaged. “It was an incredible honor to be able to partner with Keith and the whole team to help bring the second annual Collaboween to life. We are just as committed to the future of creators and collaboration as Keith is, and are excited to have Stir be a part of the journey.” says Jackson Williams, CEO and founder of Stir.
YG Entertainment plans on maximizing its efforts for the next installment of CollabTour. They have already begun creating the Christmas experience known as CollabMas which will take place in Atlanta, Georgia. This year’s event is partnered with the non-profit Creator Equality and will be dedicated to giving back to BIPOC content creators. “Collaboween is only the start of the quarterly events for content creators” says CollabCrib Co-Founder, Robert Dean.